Making #Wines to Drink Now, or Cellar?

What a crazy week to have scheduled a wine tasting adventure in Washington State! Forest fires everywhere! The entire state is one big campfire… Flying into Spokane, we descended through a wall of billowing smoke. Driving down to Walla Walla the smoke cleared somewhat.

Later this week, my wife and I will be joining trade tastings and interviewing winemakers, but today we wanted to relax and stop at a couple of wineries of interest – as wine tourists. We stopped in first at K Vintners and then Five Star Cellars today and two interesting questions came to light: (tasting notes coming in future posts)

1. Should winemakers be producing wine to drink now, versus wines to bottle age?
2. Does making wine specifically to be drunk with food play well in the broader U.S. market?

I will tackle the first question now and the second in a follow-up piece.

Drink Now?

I was floored today. These were two respected Walla Walla producers recognized by critics and neither was focusing on structured wines more capable of aging in your cellar.

K Vintners

After one tasting experience, I am quite sure I could recognize any of their wines blind. This is not meant to suggest I did not enjoy a few of these wines, but more to emphasize their singular dimension. All of the wines are quite clearly made in a single style, utilizing similar techniques: noticeable French oak, high to very high acidity, very light and a minimum of mouth-feel, minimal finish, low to medium tannins and fruit forward.

Five Star Cellars

We tasted two vintages of their flagship wine, a Bordeaux blend called “Stellar”. The 2008 was good, showing high acidity, medium tannins and a palate of plum, blackberry, apple pie spice, graphite and touch of earthy minerality… but the 2009 was so much better, similar to the 2008 – but adding higher tannins and a fuller mouth-feel. The owner David Huse actually apologized for the additional structure. After a few minutes of conversation, it was obvious he believed their goal was to make easy drinking wines and that 2009 just didn’t fit into that focus.

Price Point, Wine Quality and Structure

I get it. Wineries have to sell their wine and in case you haven’t seen the numbers, somewhere between (depending on the study) 80 to 95% of all wines purchased in the U.S. are drunk within a week of purchase. Since we are throwing out statistics, how about this:  90% of all bottles purchased in the U.S. cost less than $12 USD. The wines we were tasting today all retailed for $40-$70/btl. Where am I going with this? Are these wineries correct in thinking that the majority of wine drinkers spending over $12/btl. want drink now, easy drinking wines? I have spent the last 20 years listening to feedback from wine enthusiasts and while very few are looking for the other end of the spectrum – rustic, cheap Chianti style wines, MOST do prefer red wines with good structure. How else could Napa Valley be able to sell so much Cabernet Sauvignon at an average price of $64.77/btl (2014 Wines & Vines) direct-to-consumer? It is certainly not because these wines are easy drinkers!

Winemaker’s View?

So how does the winemaker feel about this issue? I ask this question during interviews all the time. The answer too often is: “business sometimes dictates we make a wine for broad appeal”. At some wineries, this discussion is a non-issue. The winemaker makes a wine profile focused on quality in the classic sense and they find their market. Others I have interviewed, spend time with their customers and really understand the product their clientele wants… and then there are those that “think” they know what the average consumer wants. The perceived pressure to produce easy drinking wines in the U.S. is huge. For large volume wineries over 50,000 cases of production this discussion is irrelevant, but for the 60% of wineries in the U.S. that produce less than 5,000 cases, it is THE discussion to have. There is a place for all styles of wine in the market. My surprise came from visiting recognized, critically acclaimed wineries with this kind of thinking.

Howling at the Moon!

If there is one thing I can definitively take exception to in the industry, it is this idea that wine enthusiasts (spending more than $12/btl) want flavor in red wines and don’t care about structure. Okay, I agree there are not many folks like me in the U.S. who will maintain a large enough cellar to buy young structured red wines and regularly drink 5-10 year old vintages. At the risk of boring readers by saying this again: STRUCTURE is what differentiates good wine! Red wine can taste like black, red, or blue fruit, have earthy minerality, or even exotic flavors like tobacco and tar, but these matter little without the primary structural components: Acidity, Alcohol, Tannins, Phenolic Development, Mouth-Feel (texture) and Balance. When wines are missing any of these elements, they can be unpleasant to drink, or more commonly – just boring.

Tasting note for the Five Star Cellars 2009 Stellar (Bordeaux Blend) that was supposedly not as “good” as the 2008:

The nose hints at the level of extraction with blackberry, plum and currant fruits, a touch of alcohol, fresh tobacco and earth. The palate follows with a dense fruit-forward attack that is very lively in the mouth, with high acidity and high tannins.  The vanilla comes through from the oak, but doesn’t overpower. The tannins have a plush, granular texture producing a big mouth-filling wine with a very long finish. This wine is fast approaching its optimal drinking window of 2016-2018. It is only missing a defined mid-palate… a 91 score without. This would have earned a 94-95 score with more complexity.

A grand effort by a small Washington State winery. I sincerely hope they change their focus to making more wines like this…