Wine Industry Lost in the Weeds?

Read the recent Robert Parker rant yet? Jancis Robinson tackles the same topic in a little more even handed approach here: http://www.ft.com/cms/s/2/31c989da-8829-11e3-8afa-00144feab7de.html#axzz2tNJZqg3D.

Does Knowing the Wine Grape Varietal Impact Your Enjoyment?

These recent commentaries are receiving much play in the wine media. Frankly, I wish someone could help me to understand this topic’s relevance? These pieces highlight the concern that the novelty of obscure varietals is trumping interest in wines from the traditional noble grape family. The first thing that comes to mind is the egos involved. Do they think THEY drive the market? So what, if mediocre wine from traditional grape varietals has lost much of its luster? Yes, there is a reason why three of the top five varietals are of French origin – because the French were the first to truly understand fine wine production and marketing! Do you care if the wine you are currently enjoying in your glass is made from Anglianico, or Blaufränkisch vs. Cabernet Sauvignon, or Merlot varietals?

fiddler-on-the-roof-1994

TRADITION!

I am rather sure Mr. Parker and Ms. Robinson had nothing to do with the guy playing a fiddle on the roof… but the analogy is  very apropos… Tradition – is for the stodgy industry professionals, or collectors who are trying to keep the value of their French wine investment intact.

indiana-jones-and-the-fate-of-atlantis-cover

ADVENTURE!

OK, continuing with the movie theme… adventure, romance, that is what most people are looking for in a luxury purchase! My goodness – professional wine critics, get a grip! Let’s go find unusual wines from strange places and lesser known varietals… THAT TASTE GREAT and pique our interest! YES, we must respect the knowledge and talent that provides the foundation for the industry, but it need not dominate the entire industry’s approach to the consumer –

 “Fortune and glory, kid. Fortune and glory.”

There’s your message! …………… 🙂

Obligatory Small Print: Fiddler on the Roof and Indiana Jones are copyrighted and trademarked materials and were only used to make a point, not to make a buck. Which by the way, I do not. This is purely a non-profit endeavor, as the lack of income would evidence, like 95% of the other bloggers out there.

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